OUR STORY
Using functional design concepts from ski boots, the K-Swiss founders focus on supporting the lateral movement of tennis, building the K-Swiss Classic.
The K-Swiss Classic makes its debut at the Wimbledon tennis tournament.
The style and function of the iconic K-Swiss Classic makes it a staple on tennis courts, and in country clubs, around the world.

20 years after the company's founding, K-Swiss debuts its second ever style, The Gstaad. K-Swiss is purchased by Steven Nichols, who sees potential in the 'country club' footwear brand.

K-Swiss goes public, and launches a high top version of the beloved Classic.
K-Swiss is named "Company of the Year" by Footwear News magazine.

K-Swiss opens distribution in the UK and Europe for the first time.
K-Swiss was granted the patent to the D-R Cinch lacing system, a multi-ring design which gave the wearer more support during lateral movement.
The K-Swiss Si-18 International tennis shoe is honored as the "Shoe of the Year" by Footwear News magazine. K-Swiss enters the fast growing aerobics market and premieres a line of basketball shoes, worn by NBA athletes.

K-Swiss premieres footwear styles for the walking and hiking market, expanding its reach to different types of athletes.
K-Swiss celebrates the 30th Anniversary of the Classic.
Rapper Ice-T appears on The Arsenio Hall Show wearing the North Classic.
Todd Woodbridge and Mark Woodforde won the French Open in Men's Doubles wearing K-Swiss. The Classic got its first makeover with the Classic LX, offering a thicker sole and a more refined silhouette.

K-Swiss ranked #10 on Forbes list of 200 Best Small Companies.
The 'I wear my K-Swiss' ad campaign takes over TV's in the US market, with a memorable tagline and young people wearing the Classic.
The K-Swiss ST329, with it's chunky profile, becomes a hit, driven by the baggy style of fashion of the early 2000's.
K-Swiss makes a push into the technical running category, gaining Best New Shoe and Best Debut honors in Running Network and Runners World magazines.
K-Swiss announces a long-term, official partnership with World Triathlon Corporation, owners of the Ironman brand.

FRENCH TENNIS PLAYER GAËL MONFILS PLAYING WITH K-SWISS

FABIO FOGNINI JOINS K-SWISS
WEARING THE ULTRASHOT 3
